Aumbrr is a digital-first lifestyle brand revolutionizing conscious living, that speaks of everyday inspiration that is accessible. Vision is to revolutionize the textile industry that is less emitting and not compromising on customer satisfaction. Identifying the dual goal of consumer satisfaction and environmental responsibility, we adopted the inch-wide, mile-deep approach. Our initial focus is on the fragmented bedding category and broken customer journey, where we'll create unique in-house designs and enhance the customer experience. By developing our manufacturing unit with the right methods and materials, we strive to communicate our brand story and achieve our dual goal of success.