Mahuda, Mahua, Vippa, Mohulo, Illupai and many other names that the wonderful butternut tree is known as, is a tribal secret that unfortunately is reduced to a social stigma. Popular in rural, especially tribal pockets of mid-Indian states, this tree is a wonderful source for a wide range of healthy and nutritive products. Even with its amazing qualities, it is barely known to urban consumers, both within India and abroad. As a consequence, the industry generates low economic output against its true potential. With this backdrop, clubbed with years of experience of working with tribal communities, we delved into developing “Mahua economy of India’. The startup manifests as a dedicated and profound entity for Mahua based product development, consumer education, brand building and marketing suited for FMCG sector. The key categories include Food and beverages, home care, supplements, cosmetics and others. Corollary can be seen for Argon oil, shea butter, Turmeric, flax seeds, chia