Beverages have de-facto become part of many daily occasions. Health-conscious consumption is a growing realization among Indian consumers yet, it is impractical to produce at home in modern lifestyle and sparse on-the-go offerings exist for plethora of such contemporary diets. We solve this problem by introducing range of functional beverages based on ethno remedies with diverse flavours with unique tasting notes through our nutrition focused lifestyle beverage brand catering to long tail of health-conscious consumer segments.