We live in a world of takeaways, online food deliveries, constant advertisement of packaged, processed food with a lot of preservatives, additives and artificial flavoring added to increase its shelf life and maintain its taste. Not only Gen Z but people of almost all age group have started eating junk food and deteriorating their health. Hence, they lack essential nutrients required for the body. One out of three people today are suffering from anemia which is a condition where blood does not produce enough RBCs. The reason might be iron deficiency, exposure to chemotherapy, dialysis, vegetarian diet etc. which makes them sluggish, weak and lethargic.It is said that city people may know how to street fight but they don’t know how to wade through manure. Rural life is highly elementary, unostentatious, and yet persevering and diligent simultaneously. It is far away from the hustle-bustle and chaos of city life. So we are here with an Innovative product "Hb+ Prickly Pear Fruit Nectar"